Strategic
advisory
and
coaching
for
leaders
ready
to
grow
with
clarity,
alignment,
and
confidence.
Let's Get Started
Let's Get Started
FOCUS AREAS

Strategy and thought partnerhsip for reinvention, expansion, and growth.

Brand Reinvention & Expansion

Turn your vision into a brand people remember and buy into.

Define your narrative, refine your product-market fit, and scale with a go-to-market strategy rooted in both clarity and culture.

Shape Your Strategy
Shape Your Strategy

Strategic Growth
Decisions

Decide what's next to unlock growth.

Strategic advisory through key decisions, from capital raises to pivots, bringing clarity and frameworks that align product, marketing, and revenue.

Let's Get Clear
Let's Get Clear

Decoding Audiences & Opportunities

You can't grow what you don't understand.

We decode your audience, culture, and category to find insights others miss and shape strategies that outperform.

Sharpen Instincts
Sharpen Instincts

Bringing New Products to Market

Your product is only as powerful as the story and strategy behind it.

We guide you from idea to execution, building the playbook that makes your launch stick.

Get A Private Strategist
Get A Private Strategist
SELECT PARTNERS

Trusted By Industry Shapers

WHERE COACHING MEETS STRATEGY

Led by brand and business strategist Amanda Sabreah.

Strategy that drives cultural traction and commercial results

From brand positioning to business model clarity, Amanda acts as your second brain and private thought partner.

Let's Work Together
Let's Work Together

Advisory & Consulting

Strategic support for founders and execs making high-stakes growth moves.

Work With Amanda
Work With Amanda

Ventures

Incubation and execution for new ideas, pivots, and whitespace plays.

Explore
Explore
RESULTS THAT MATTER

Advisory that scales clarity, capital, and audience connection.

$150 Million +

Capital and revenue unlocked through investor narrative + brand repositioning

1.5 Billion

Impressions generated via cultural storytelling

3-4x Increase

In customer engagement and loyalty

REAL RESULTS. REAL MOMENTUM.

Strategy that isn't just talk.

$150m+
Growth and capital raised across client ventures
1 billion+
Impressions reached across supported brands and campaigns
~3x
Growth in engagement and loyalty across client brands
Trusted by visionaries

Why clients choose Amanda

Amanda has an unmatched ability to bring strategic clarity to complex decisions. She helped us reposition our brand in a way that not only resonated culturally but also drove real business growth.

Aliyah Abdur-Rahman, CEO
ManagerEQ AI

If you’re making high-stakes brand or business decisions, you want Amanda in the room. She’s a strategic powerhouse.

Danielle Royston, FOUNDER & CEO
Trilogy Private Equity / TelcoDR

Amanda is not just an advisor - she’s a true coach. She helped me step into a more vision-forward leadership role, shifting my focus from execution to shaping the future of my company.


Shayla Wilson, HEAD OF DIGITAL EXPERIENCE
Aclinate / NOWINCLUDED

I've worked with Bain & Co., but Amanda brought something entirely different to the table - cultural fluency, creative depth, and executional precision. Amanda doesn’t just deliver high-level strategy; she ensures it’s culturally attuned, creatively compelling, and actually gets implemented.

Julia Carter, FOUNDER & CEO
Flaire

Amanda’s cultural fluency is next-level. She has this rare ability to decode where the market is heading and align your brand for long-term relevance and momentum.‍

Erica Harris, FORMER BRAND DIRECTOR
Coca-Coca & Sprite

Working with Amanda transformed how we approached leadership and brand strategy. Amanda’s insights pushed us beyond operational thinking into bold, high-impact moves.

James Cuthbert, FORMER PRESIDENT & CEO
Rock The Bells

Amanda reimagined our brand from top to bottom. Strategy, messaging, and customer experience redesign, resulting in an increase of traffic, quality of leads, and revenue.

TJ Peters, CEO
Spray Foam Systems

Amanda has an unmatched ability to bring strategic clarity to complex decisions. She helped us reposition our brand in a way that not only resonated culturally but also drove real business growth.

Aliyah Abdur-Rahman, CEO
ManagerEQ AI

If you’re making high-stakes brand or business decisions, you want Amanda in the room. She’s a strategic powerhouse.

Danielle Royston, FOUNDER & CEO
Trilogy Private Equity / TelcoDR

Amanda is not just an advisor - she’s a true coach. She helped me step into a more vision-forward leadership role, shifting my focus from execution to shaping the future of my company.


Shayla Wilson, HEAD OF DIGITAL EXPERIENCE
Aclinate / NOWINCLUDED

I've worked with Bain & Co., but Amanda brought something entirely different to the table - cultural fluency, creative depth, and executional precision. Amanda doesn’t just deliver high-level strategy; she ensures it’s culturally attuned, creatively compelling, and actually gets implemented.

Julia Carter, FOUNDER & CEO
Flaire

Amanda’s cultural fluency is next-level. She has this rare ability to decode where the market is heading and align your brand for long-term relevance and momentum.‍

Erica Harris, FORMER BRAND DIRECTOR
Coca-Coca & Sprite

Working with Amanda transformed how we approached leadership and brand strategy. Amanda’s insights pushed us beyond operational thinking into bold, high-impact moves.

James Cuthbert, FORMER PRESIDENT & CEO
Rock The Bells

Amanda reimagined our brand from top to bottom. Strategy, messaging, and customer experience redesign, resulting in an increase of traffic, quality of leads, and revenue.

TJ Peters, CEO
Spray Foam Systems

Amanda has an unmatched ability to bring strategic clarity to complex decisions. She helped us reposition our brand in a way that not only resonated culturally but also drove real business growth.

Aliyah Abdur-Rahman, CEO
ManagerEQ AI

If you’re making high-stakes brand or business decisions, you want Amanda in the room. She’s a strategic powerhouse.

Danielle Royston, FOUNDER & CEO
Trilogy Private Equity / TelcoDR

Amanda is not just an advisor - she’s a true coach. She helped me step into a more vision-forward leadership role, shifting my focus from execution to shaping the future of my company.


Shayla Wilson, HEAD OF DIGITAL EXPERIENCE
Aclinate / NOWINCLUDED

I've worked with Bain & Co., but Amanda brought something entirely different to the table - cultural fluency, creative depth, and executional precision. Amanda doesn’t just deliver high-level strategy; she ensures it’s culturally attuned, creatively compelling, and actually gets implemented.

Julia Carter, FOUNDER & CEO
Flaire

Amanda’s cultural fluency is next-level. She has this rare ability to decode where the market is heading and align your brand for long-term relevance and momentum.‍

Erica Harris, FORMER BRAND DIRECTOR
Coca-Coca & Sprite

Working with Amanda transformed how we approached leadership and brand strategy. Amanda’s insights pushed us beyond operational thinking into bold, high-impact moves.

James Cuthbert, FORMER PRESIDENT & CEO
Rock The Bells

Amanda reimagined our brand from top to bottom. Strategy, messaging, and customer experience redesign, resulting in an increase of traffic, quality of leads, and revenue.

TJ Peters, CEO
Spray Foam Systems

Amanda has an unmatched ability to bring strategic clarity to complex decisions. She helped us reposition our brand in a way that not only resonated culturally but also drove real business growth.

Aliyah Abdur-Rahman, CEO
ManagerEQ AI

If you’re making high-stakes brand or business decisions, you want Amanda in the room. She’s a strategic powerhouse.

Danielle Royston, FOUNDER & CEO
Trilogy Private Equity / TelcoDR

Amanda is not just an advisor - she’s a true coach. She helped me step into a more vision-forward leadership role, shifting my focus from execution to shaping the future of my company.


Shayla Wilson, HEAD OF DIGITAL EXPERIENCE
Aclinate / NOWINCLUDED

I've worked with Bain & Co., but Amanda brought something entirely different to the table - cultural fluency, creative depth, and executional precision. Amanda doesn’t just deliver high-level strategy; she ensures it’s culturally attuned, creatively compelling, and actually gets implemented.

Julia Carter, FOUNDER & CEO
Flaire

Amanda’s cultural fluency is next-level. She has this rare ability to decode where the market is heading and align your brand for long-term relevance and momentum.‍

Erica Harris, FORMER BRAND DIRECTOR
Coca-Coca & Sprite

Working with Amanda transformed how we approached leadership and brand strategy. Amanda’s insights pushed us beyond operational thinking into bold, high-impact moves.

James Cuthbert, FORMER PRESIDENT & CEO
Rock The Bells

Amanda reimagined our brand from top to bottom. Strategy, messaging, and customer experience redesign, resulting in an increase of traffic, quality of leads, and revenue.

TJ Peters, CEO
Spray Foam Systems

Amanda has an unmatched ability to bring strategic clarity to complex decisions. She helped us reposition our brand in a way that not only resonated culturally but also drove real business growth.

Aliyah Abdur-Rahman, CEO
ManagerEQ AI

If you’re making high-stakes brand or business decisions, you want Amanda in the room. She’s a strategic powerhouse.

Danielle Royston, FOUNDER & CEO
Trilogy Private Equity / TelcoDR

Amanda is not just an advisor - she’s a true coach. She helped me step into a more vision-forward leadership role, shifting my focus from execution to shaping the future of my company.


Shayla Wilson, HEAD OF DIGITAL EXPERIENCE
Aclinate / NOWINCLUDED

I've worked with Bain & Co., but Amanda brought something entirely different to the table - cultural fluency, creative depth, and executional precision. Amanda doesn’t just deliver high-level strategy; she ensures it’s culturally attuned, creatively compelling, and actually gets implemented.

Julia Carter, FOUNDER & CEO
Flaire

Amanda’s cultural fluency is next-level. She has this rare ability to decode where the market is heading and align your brand for long-term relevance and momentum.‍

Erica Harris, FORMER BRAND DIRECTOR
Coca-Coca & Sprite

Working with Amanda transformed how we approached leadership and brand strategy. Amanda’s insights pushed us beyond operational thinking into bold, high-impact moves.

James Cuthbert, FORMER PRESIDENT & CEO
Rock The Bells

Amanda reimagined our brand from top to bottom. Strategy, messaging, and customer experience redesign, resulting in an increase of traffic, quality of leads, and revenue.

TJ Peters, CEO
Spray Foam Systems
Part Chief Revenue Officer
Part Strategic Coach
Part Brand Operator
Part Chief Revenue Officer
Part Strategic Coach
Part Brand Operator
Part Chief Revenue Officer
Part Strategic Coach
Part Brand Operator
Part Chief Revenue Officer
Part Strategic Coach
Part Brand Operator
Part Chief Revenue Officer
Part Strategic Coach
Part Brand Operator
Part Chief Revenue Officer
Part Strategic Coach
Part Brand Operator
Part Chief Revenue Officer
Part Strategic Coach
Part Brand Operator
Part Chief Revenue Officer
Part Strategic Coach
Part Brand Operator
MEET AMANDA SABREAH
The Mind Behind Thought Factory
Amanda Sabreah helps visionary leaders transform brand into strategic business advantage.
BIO

Amanda Sabreah is a strategist, storyteller, and operator trusted by brands, founders, and cultural innovators.


As the founder of Thought Factory, she helps leaders turn brand into a business advantage through sharp positioning, product clarity, and strategic growth.

She’s advised teams at Coca-Cola, McDonald’s, Viacom, Red Bull, and high-growth startups across launch, scale, and reinvention.

A former competitive tennis player, Amanda brings the same instinct to read the market, anticipate moves, and build strategies that win.

Featured in Vogue, Forbes, BoF, and more, she’s known for turning complex ideas into clear, culture-driven execution.

A FEW THINGS THAT SHAPE MY THINKING
🎾
Former competitive athlete turned brand and business strategist
🧠
12+ years across brand, digital, product, and growth
💼
$150m unlocked through positioning, storytelling, and growth strategy.
🌍
Experience across CPG, tech, wellness, and media
🎙️
Speaker & strategic coach to leaders shaping what’s next
WOrk 1:1 with amanda

Ready to make your next move?

Let's do it together.

Book Consultation
Book Consultation